Social media, mobility, analytics and cloud computing - together these technologies comprise of the SMAC Code. This convergence unleashes a plethora of opportunities for IT providers across the globe. It is presumed by industry experts that SMAC will become a leading provider of the business-technology ecosystem in the near future. Here is a brief discussion on the SMAC code in detail:

‘S’ for Social media

As we all know, a robust social media strategy is a must for enterprises in the present day business world. Be it a retailer or a bank or even a mundane government organization, having a social media presence is compulsory for everyone. At any given time, over a billion individuals are logged on to various social networks. They depend on the social media for product related advice, job openings and lots more! No wonder enterprises make use of this platform for customer service, sales pitch and marketing tasks. The resultant data is used to service larger customer pools.

‘M’ for Mobility

Mobile devices have altered the way of accessing digital content. With the help of internet-enabled devices (tablets, smartphones etc.) rich, digital content is not available at our fingertips. Moreover the emergence of mobile banking has turned out to be the most innovative technology in the financial services industry. The mobile industry is thus an efficient passage between shoppers and service providers (including Government bodies). It is high time that enterprises had also jumped on to this mobility bandwagon, for instant mobile readiness.

‘A’ for Analytics

Billions of gigabytes of data are generated each year. If this data is appropriately analyzed, it can deliver a peerless competitive advantage. That is why every enterprise must carry out prospective (cloud) analytics represents and should adapt their IT strategy to capture such opportunities and predict buying decisions of shoppers.

‘C’ for Cloud

Cloud computing holds a lot of power. It fosters innovations that can drive productivity. Yet, due to information security concerns private cloud model is largely being adopted by financial services and government sectors. On the other hand, healthcare and retail have stuck to public cloud. Such cloud computing models are provided by technology vendors across the globe today.

Therefore, in order to leverage the power of SMAC, technology vendors have to work closely with enterprises to stay abreast of modern technologies. Only then can they use customer input more industriously and ultimately develop innovative customer solutions.