Cloud computing has revolutionized the way enterprises can store and access data on the web. It is regarded as the booming online storage market across the globe.  

Today, data is considered as the most important business asset. It is important for organizations to ensure systematic storage, back-up, and retrieval of their vital information to facilitate its smooth functioning. Even those companies that have comparatively small-to-mid scale operations generate information that amounts to terabytes. This includes emails, business videos, presentations, corporate documents, images, and large spreadsheets. This exponential content growth requires online data backup & recovery services. 

In this light, cloud storage is creating new tidal wave, enabling all size businesses to easily save, retrieve and access information from anytime and anywhere.

Let’s have a closer look at various factors that have attributed to the rising popularity of cloud solutions

As cloud simply refers to the Internet, the capacity for data storage amounts to the space of every server located worldwide. This is the major contributor to the rising popularity of cloud computing technology when compared with the physical hard disk drives having limited storage capacities. With a simple Internet connection, users are able to access files across any geographical location. 

This is mainly an ideal solution for the projects worked upon by vast groups and requires seamless transfer of information between people. As a result, users are no longer tied to a specific location, wherein they need to store their critical data and information. 

A recent technology survey conducted by VARINDIA suggests that companies across the globe are losing huge amount of money due to their poor disaster recovery plans. This particularly holds true for small and medium size businesses, who find difficulties in recuperating information after its loss. It is for this reason, online data sharing services from a reliable provider is imperative for the business continuity and sustainability of an organization. 

In a nutshell, all technology dependent enterprises that are likely to be affected by the network downtime should move their infrastructure to the cloud. This includes companies from various verticals, such as Telecom, Media & Entertainment, e-Commerce, etc. The service providers offering these cloud-enabled solutions provide 24*7 support, without any service disruption. This improves an organization’s survival ratio by 50% while increasing its online availability and revenues.